So I was having a conversation with a friend, and we began talking about how to best engage someone in conversation. This is something of utmost importance to all of us. Whether we are looking to strike up a conversation with a member of the opposite sex; or we are in sales trying to capture clients.
One thing we agreed upon is that the person we choose to engage with has to be given the pedestal. That is, we have to be more interested in them, than in presenting ourselves. We each have a deep burning desire to be appreciated, to be interesting to others, and to be loved. Showing our complete attention & interest to someone gives them a high sense of well-being. This leads to associating those wonderful feelings to us.
Now, initially, the strategy that seems to hold the highest value is a question based one. That means asking with a sense of curiosity and interest. This can be as simple as asking "Where are you from?" During my heftier telemarketing days I had a knack for selling anything under the sun, because of this simple strategy. Questions work because firstly, we feel obligated to respond (cultural habits); secondly, we like to feel important.
Adding a bit of sincerity to the questions themselves also tilts results in your favor. Tonality is an even bigger factor in communicating than words themselves. As I have mentioned before communication is universal in function. That is to say that the effective way to communicate to others is usually a great strategy to use on yourself. Asking yourself specific questions in the right emotive tone can compel you to take action - as would be the case with the buyer you sell, or date you make.
Angel Armendariz
Showing posts with label persuasion. Show all posts
Showing posts with label persuasion. Show all posts
Tuesday, November 13, 2007
Saturday, October 13, 2007
Persuasion & Influence
Persuasion & Influence
Category: Life
Persuasion, according to Wordnet (from Princeton University), means communication intended to induce belief or action. This very broad definition lends itself to general use in numerous contexts. For instance, getting your child to eat all of his/her vegetables would insinuate an act of persuasion by you. Asking someone out on a date would also constitute persuasion, since one individual is trying to induce an act of "going out" or "seeing each other." Furthermore, a sales team and marketing department can be said to base their jobs on persuasion. A sales team's intent is to induce action that would cause a potential client to buy. While the marketing team propagates material to induce belief in their particular service or product. From this small selection of examples we can begin see the extent on which persuasion is the lock & key to the portal of efficacy in our personal and professional lives.
Influence, according to the American Heritage Dictionary: A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort. Influence also has to do with the power to sway, affect, move, or impel a certain condition. As I will use it throughout this work; I refer mostly to ones ability or power to affect. We are bound to influence by our very natures. From our deepest core, we wish to influence at first, our environment. As children we learn that we can influence our parents by several means to have our ways. As we mature we also become aware of the influence of others on our psyches, our actions, and our behaviors. Influence is a constant throughout our lives, from the influence of peers to the influence of ideologies and culture itself.
Persuasion and influence can be taken as a mutual force that feeds off of each other. Generally speaking influence has to do with the intention & power of a specific act or communication. While persuasion has to do with the process or system used as a strategy to follow through on the intended influence. They complement each other and synchronize to amplify each others force. As a natural and unalienable endowment these human attributes form a communication potential of immense proportions. The potential inherent in these functions of man are beyond the realm of comprehension. The only limit within these attributes is in our own abilities and capacities to develop and use them for life-affirming endeavors.
Our basic educational system teaches us very little about persuasion and influence. Unfortunately we are many times ignorant victims of these forces; yet, we have not a clue whence or where they came from. It is important to firstly realize that persuasion and influence are natural components of our social (and personal) lives. After all persuasion and influence also takes place within our own minds. We persuade and influence ourselves to act, behave, and be according to certain norms. Our own personal abilities to persuade and influence ourselves largely determines our level of self-esteem, self-confidence, and level of achievement in our lives. By allowing persuasion and influence to have life-affirming residence within our minds we can actively improve on these faculties to further benefit ourselves and others around us.
Category: Life
Persuasion, according to Wordnet (from Princeton University), means communication intended to induce belief or action. This very broad definition lends itself to general use in numerous contexts. For instance, getting your child to eat all of his/her vegetables would insinuate an act of persuasion by you. Asking someone out on a date would also constitute persuasion, since one individual is trying to induce an act of "going out" or "seeing each other." Furthermore, a sales team and marketing department can be said to base their jobs on persuasion. A sales team's intent is to induce action that would cause a potential client to buy. While the marketing team propagates material to induce belief in their particular service or product. From this small selection of examples we can begin see the extent on which persuasion is the lock & key to the portal of efficacy in our personal and professional lives.
Influence, according to the American Heritage Dictionary: A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort. Influence also has to do with the power to sway, affect, move, or impel a certain condition. As I will use it throughout this work; I refer mostly to ones ability or power to affect. We are bound to influence by our very natures. From our deepest core, we wish to influence at first, our environment. As children we learn that we can influence our parents by several means to have our ways. As we mature we also become aware of the influence of others on our psyches, our actions, and our behaviors. Influence is a constant throughout our lives, from the influence of peers to the influence of ideologies and culture itself.
Persuasion and influence can be taken as a mutual force that feeds off of each other. Generally speaking influence has to do with the intention & power of a specific act or communication. While persuasion has to do with the process or system used as a strategy to follow through on the intended influence. They complement each other and synchronize to amplify each others force. As a natural and unalienable endowment these human attributes form a communication potential of immense proportions. The potential inherent in these functions of man are beyond the realm of comprehension. The only limit within these attributes is in our own abilities and capacities to develop and use them for life-affirming endeavors.
Our basic educational system teaches us very little about persuasion and influence. Unfortunately we are many times ignorant victims of these forces; yet, we have not a clue whence or where they came from. It is important to firstly realize that persuasion and influence are natural components of our social (and personal) lives. After all persuasion and influence also takes place within our own minds. We persuade and influence ourselves to act, behave, and be according to certain norms. Our own personal abilities to persuade and influence ourselves largely determines our level of self-esteem, self-confidence, and level of achievement in our lives. By allowing persuasion and influence to have life-affirming residence within our minds we can actively improve on these faculties to further benefit ourselves and others around us.
Tuesday, August 7, 2007
Communication Universe - Are there Absolute Laws?
"Desire is possibility seeking expression, or function seeking performance."
- Wallace D. Wattles
In quantum physics scientists are in a race to find the "absolute" laws of existence. The presupposition is that "absolute" laws actually exist. We generally assume that there have to be absolute laws or ultimate truth. But, why do we think that? Maybe its a desire for a sense of certainty of some permanence to our lives. Nonetheless
I now ask the same question of Communication. In the broad category of Communication lets include all interpersonal forms of communication. Sales, marketing, casual persuasion, pick up strategies, essays, and public speaking. Would we be able to assume that these communication modes abide by "absolute" or "universal" laws? We would of course use something more fundamental to communication to describe this underlying template we suspect. Principles, are generally the equivalent to the quantum physicists "absolute" laws.
Acting is Sales?
Lets look at some principles. We'll first venture into Acting. Acting is all about communication...
James R. Alburger, acting and voice-over coach, gives this as the recipe for Selling the audience:
-Interrupt
-Engage
-educate
-offer
James, gives his students those for "principles" for capturing listeners attention. Hmmm...If i didn't know any better I'd say that those principles look eerily familiar to a sales pitch process. Or even a marketing pitch. Lets look at a famous sales pitch process. This is Neil Rackhams's Spin Selling formula:
-Situation
-Problem
-Implications
-Needs-Payoff
Courtship Ritual
Interesting...Could this apply online? Maria Veloso, a web copyrighting master, says yes. In Mitch Meyerson's book, Success Secrets of The Online Marketing Superstars, Maria Veloso describes a sales script meticulously made to move in the same linear format as the two examples above. She obviously gets the fact that the process is not about a "quickie"...she describes it quite intimately however, courtship like -"Seducing your Web visitor is like a dance, wherein you lead and they follow. You make a move, they respond accordingly, you take another step and they follow your lead in a seamless relay that ultimately leads to the sale." How's that for using the courtship analogy...
-Angel Armendariz
- Wallace D. Wattles
In quantum physics scientists are in a race to find the "absolute" laws of existence. The presupposition is that "absolute" laws actually exist. We generally assume that there have to be absolute laws or ultimate truth. But, why do we think that? Maybe its a desire for a sense of certainty of some permanence to our lives. Nonetheless
I now ask the same question of Communication. In the broad category of Communication lets include all interpersonal forms of communication. Sales, marketing, casual persuasion, pick up strategies, essays, and public speaking. Would we be able to assume that these communication modes abide by "absolute" or "universal" laws? We would of course use something more fundamental to communication to describe this underlying template we suspect. Principles, are generally the equivalent to the quantum physicists "absolute" laws.
Acting is Sales?
Lets look at some principles. We'll first venture into Acting. Acting is all about communication...
James R. Alburger, acting and voice-over coach, gives this as the recipe for Selling the audience:
-Interrupt
-Engage
-educate
-offer
James, gives his students those for "principles" for capturing listeners attention. Hmmm...If i didn't know any better I'd say that those principles look eerily familiar to a sales pitch process. Or even a marketing pitch. Lets look at a famous sales pitch process. This is Neil Rackhams's Spin Selling formula:
-Situation
-Problem
-Implications
-Needs-Payoff
Courtship Ritual
Interesting...Could this apply online? Maria Veloso, a web copyrighting master, says yes. In Mitch Meyerson's book, Success Secrets of The Online Marketing Superstars, Maria Veloso describes a sales script meticulously made to move in the same linear format as the two examples above. She obviously gets the fact that the process is not about a "quickie"...she describes it quite intimately however, courtship like -"Seducing your Web visitor is like a dance, wherein you lead and they follow. You make a move, they respond accordingly, you take another step and they follow your lead in a seamless relay that ultimately leads to the sale." How's that for using the courtship analogy...
-Angel Armendariz
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