Ignore Words and Strategy...& Win?

Ignore Words and Strategy - and Win
Category: Jobs, Work, Careers

In 2005, in experiments conducted jointly w/ Jared Curhan of MIT Sloan School of Management, researchers from the human Dynamic Group asked MBA students to take part in simulated face-to-face negotiations. One student played a middle manager taking a job in a new division, & the other the V.P. of that division. They were asked to negotiate the manager's salary package, with real monetary rewards at stake for the participants. The negotiations often lasted an hour or more. Yet in just five minutes, an electronic sensor could predict w/ 87% accuracy, which person would come out on top, merely by cuing in to bodily movements and manner of speech, ignoring words and strategy.

As the sensor data revealed, successful middle managers tended to be strong on "mirroring" behavior - unconscious mimicking of the gestures and movements of their conversational partners. This demonstrated empathy and understanding. In contrast the most successful vice presidents tended to talk more and control the pace of the conversation, a social behavior that the researchers referred to as "engagement." For both participants, a consistent emphatic tone, conveying confidence, was also critical.

- from "Strategy + Business Magazine" - September 07

Interesting experiment. Amazing that in just 5 minutes 87% accuracy could be reached as to who would come out on top. I've written about "mirroring" before on my blogs and in my book. The non-verbal factors of influence are amazingly powerful. Body language, tonality, and patterns have more power in general than actual content of what is being said. How often is one exposed to such teaching? I have yet to read a sales book that emphasizes non-verbal communication. Or psychology, communication, or speech book for that matter.

The closest literature approaching accurate training on using body language, tonality, etc. for influence would have to be NLP works by Bandler and Grinder. Although, acting books contain a wealth of information on these powerful forms of communication as well. A sales person might be better of taking acting lessons, than formal sales training.

Angel Armendariz

93% of What You Say; You Don't...

Those of you who have read my e-book "How To Become a Sales God" know that I emphasize a lot of nonverbal communication strategies. A lot of this information comes from several sources. First, Richard Bandler, and John Grinder; the creators of Neuro-Linguistic Programming (NLP). Other resources are Daniel Goleman, from Harvard (emotional/social intelligence) and Alfred Korzybski(General Semantics). The unifying thread among these individuals is their analysis of non-verbal communication. It turns out MIT re-discovered what's been discovered.

Research has pointed out that roughly 7% of what you say is transmitted to another via the content (actual words). That leaves about 93% in limbo. It turns out that the 93% comes from body movements, facial expressions, eye movements, tone of voice, pitch, and pace. The founders of NLP provided the most comprehensive outline of how what we think is expressed by our non-verbal "cues." They did so by meticulously observing 3 of the most powerful therapists of the 20th century, Virginia Satir, Fritz Perls, & Milton Erickson (Gregory Bateson, also provided context for NLP).

The popularization of NLP also had an ambassador in Anthony Robbins. Robbins through his books & training became a powerful leader in the Human Potential Movement.

What's most interesting about this is the fact that much of this research is ignored. However, some institutions, such as the U.S. Military, have used the expertise of NLP trainers to enhance soldier performance.

I was reading a executive level business magazine yesterday, and found myself learning about the re-discovery of the power of non-verbal communication. Forty years after Bandler & Grinder innovated NLP, MIT, Human Dynamics Group, found evidence, analyzing customer service reps; that successful reps talk little & listen much; and logic, context, words mean little, what matters is pitch and tone. Wow, MIT on the cutting edge. Why, do we extend our learning curves so much?

Just in case you didn't believe me about the power of non-verbal communication...now I can reference MIT, lol; at least that adds more credibility.

-Angel Armendariz